User Research

We’ll help you understand your users and their needs.

Observing and interacting with end users through user research is the best way to understand them. Blink takes a disciplined approach to understanding expressed and latent user needs, motivations, opinions and behaviors. Through direct observations and employing methods such as contextual interviews, we seek to understand workflows, pain points and desired interactions with digital devices, products, applications and services.

Two user researchers intercepting a participant on the street to talk about a new loyalty program

Whether our team is engaged to design a new digital product or feature, expand a product line, address UX issues or respond to new business opportunities, Blink researchers help answer questions such as:

  • Who is using the app, system or service and what are their underlying needs and goals?
  • What key characteristics and behaviors describe the individuals who will use a system?
  • What workflow patterns and user preferences are important to consider in design?
  • How well does the product work for people with disabilities, and how can it be more inclusive?
  • How should the context in which a product is used impact its design?

Our goal is always to match the right method to the problem at hand. Some of our research is built on observations from field studies, site visits, contextual interviews, or ethnographic studies, while at other times we incorporate surveys, diary studies, or other self-reporting techniques.

Emerging User Research Tools and Methods

Blink User Researchers are also leveraging digital and social media tools to gather data and feedback from individuals and research panels. New methods of collecting research artifacts such as digital photos, video clips, Tweets, and mobile posts from target users of interest are adding value to our research projects, and we have developed our own innovative processes, such as streaming field sessions, live from remote research locations.