While the interaction design provides the foundation for your product, well-guided visual design can create confidence and positive perceptions about your brand. At Blink we create visual design directions that build on and enhance evidence-driven interaction design.
We like to evaluate visual designs with users. Through our innovative research processes, we can uncover what user preferences are and more importantly why they may prefer one design direction over another. Information on how users perceive visual styles allows us to tailor the best direction to fit the brand and the business needs of that brand.
We work with the development team to orchestrate the timing and format of design deliverables to ensure the new app or site looks and acts the way we’ve designed it. We can create everything from full, production-ready front end code to style guides and specifications supported by interactive prototypes.