Eye tracking

Blink uses eye tracking research to show where participants look and what page elements, navigation cues, or content their eyes fixate upon. This allows product teams to find out definitively how noticeable and discoverable their designs and navigation systems really are. By combining best practices to conduct eye-tracking studies with more traditional usability assessment techniques, we are able to deliver a highly complementary set of findings and recommendations.

In Blink’s usability lab, we are able to add eye tracking to study of a website, application prototype, or released product on a desktop or mobile device. Our team uses eye-tracking technology from Tobii Technology, a Stockholm, Sweden-based leader in eye tracking hardware and software. The eye tracker can be calibrated to most study participants’ eyes in a short, 45-second “training” process. After that, users simply view content on a computer monitor or mobile device as they would normally.

Eye tracking research results can include “heat maps” of common gaze patterns, gaze plots of individual user experiences, and quantitative data of gaze duration on any given area of interest.