Strategy

Helping Companies Make Better Investments

We draw on our deep UX research and design consulting experience to help clients make sound strategic decisions about new product investments and improvements. Blink’s UX Strategists and Consultants employ user-centered methods and approaches that have these outcomes:

  • Making decisions about what to create
  • Prioritizing features
  • Building organizational consensus around design efforts
  • Designing testable concepts and prototypes
  • Using research insights to inform and validate designs
  • Building products and solutions that meet user needs
  • Prioritizing UX improvements across a portfolio of products

UX Strategy is involved both in scoping and right-sizing specific projects and in planning end-to-end user-centered design processes. Throughout our projects, we provide clients with evidence-based knowledge and product design frameworks that can be used beyond the scope of a specific engagement.