The essence of Blink is its tagline, “Evidence-driven Design.” We don’t want to just create amazing products, we want to know that they perform. Our Performance Measurement team includes experts in site-side (and mobile app) analytics programs who identify performance successes and opportunities through behavioral metrics. Our expertise includes Google Analytics, Adobe Analytics and tag management systems.
In addition, we ensure that the best version of the product is released through our A/B testing capabilities. These quantitative methods compliment our qualitative practice, telling a more complete picture and identifying how best to improve the user experience and achieve business goals.