customer experience

How Automation is Improving the Healthcare Customer Experience

Scott Lambridis

McKayl Barrows

Our tips for using automation to create efficient, personalized experiences that meet patient needs.

Creativity, Collaboration & Confidentiality

Karen Clark Cole

So how do we get together and collaborate on ideas when a project is top secret? When only one person at Blink knows what the client is working on, and only a handful of employees at the client’s company even know what it is?

Why UberX is Blowing My UX Mind

John Dirks

Which brings me to UberX. I’ve been using this service a lot lately, both for work and personal transportation, and it’s blowing me away from a UX standpoint.

Target These Three Innate Needs to Improve User Engagement

Geoff Harrison

We set design objectives for creating engaging products that will keep a user’s attention, encourage task completion, and be enjoyable to use. However, of those objectives, we find “enjoyable to use” the hardest to design for and measure. This is in large part because humans perceive experiences differently – what one person thinks is clever and clear, someone else may see as complex and opaque.

The UX of Car2Go

Tristan Plank

A few of us here at Blink are big fans of Car2Go, the point-to-point carsharing service that operates the iconic blue and white SmartCars in several cities worldwide, including here in Seattle (you can typically find three or four outside our office on any given morning).

Improving the User Experience of Healthcare Provider Websites

Tom Satwicz, Ph.D.

Blink has worked with a variety of healthcare providers over the last several years to understand the users of their websites. The results of this work have been research-based recommendations and design solutions that address many common challenges. Today, we are publishing a whitepaper that summarizes the challenges providers face online, and how a research-based approach to user experience can help meet the needs of their patients and employees.

Using the Livescribe Smartpen for Research

Heidi Adkisson

Stakeholder interviews, user research, user testing—all are integral to our approach on a Blink design engagement—and all require superior note-taking skills. Enter the Livescribe Smartpen. I’ve found the Smartpen to be an invaluable tool for note taking of all kinds, but particularly for note taking during research.

How to Use a Modified Card Sorting Technique to Uncover User Insights

Nika Smith

When Blink conducts usability evaluations, we seek to do more than simply identify the pain points of a web site or application. Our goal is to uncover users’ honest impressions and the impact of these impressions on the overall user experience.

The Value and Limitations of Customer-Initiated Feedback

Damon van Vessem

Blink once evaluated an in-flight email application for a client. It had already been in use as a beta and the client was aware of a few wrinkles in the UI. So it came as a shock when not a single participant in the study could figure out how to open an email in the application. All the while, a feedback option had been available.

Why You Should Treat Your Website Like a Product

Kelly Franznick

Understanding your website as a product will set your company apart from competitors.

How Wedding Planning Taught Me The Secret To Winning UX Clients

Claire Carlson

In just over two months I’m tying the knot. I’ve always considered myself a perfectionist and highly organized, which is why I opted to do all the planning myself and not hire a coordinator. Food, music, venue, photography, décor, invitations, that’s all me.

Quick Testing of Accessibility for iOS Apps

Joe Welinske

There's an easy way to test how users will experience your designs on iPhone and iPad with accessibility features enabled.