Rage click analysis: A simple way to improve the user experience on your website
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Jul 2, 2021

Rage click analysis: A simple way to improve the user experience on your website

How rage clicks can help you detect user frustration and make data-driven decisions to improve your site.

Knowing what is (and isn’t) working well for your website visitors is gold in the UX industry. Especially considering that 88% of visitors are less likely to return to a website after a bad user experience.

So when we heard about rage click analysis — a simple way to detect user frustration on websites and mobile apps — we were intrigued. Thanks to up-and-coming tools like Microsoft Clarity, companies can quickly see where users are getting stuck on their website and, in turn, find opportunities to improve the customer experience. Count us in.

In this article, we’ll break down rage clicks: what they are, what they tell us about customer behavior, how they inform data-driven design decisions, and we’ll share some tips for conducting your rage click analysis.

What are rage clicks?

Rage clicking (or rage tapping) is when a website visitor repeatedly clicks the same spot on a webpage in a short period, typically out of frustration.

If this has happened to you, you know that encountering an unresponsive button or slow-loading link can be annoying, and sometimes shooting off rapid-fire clicks from your computer touchpad is the easiest way to cope.

Blink's Principle Design Technologist, Eric Gomez, and visual designer, Orville Esoy, collaborating on a project in our San Diego studio.
Blink's Principal Design Technologist, Eric Gomez, and visual designer, Orville Esoy, collaborating on a project in our San Diego studio.


Although frustrating, rage clicks give us the insights we need to make data-driven decisions for better web designs. Here’s what a rage click can indicate:

  • A misleading button. These are the spots on your webpage that visitors mistake as a button. This could be due to the color, size, or shape of the text or image. Often, our past website experiences give us preconceived expectations of how a website should work. For example, if a line in this sentence were blue or underlined, you’d assume it was a link to another page. But say it wasn’t linked; you’d probably attempt to click it a few times before moving on. This action would register as a rage click and, in this case, a misleading web element.
  • Dead links (or dead clicks). If visitors are repeatedly clicking a button on your webpage, it may be because it isn’t reacting the way they expected. In this case, take a look at your CSS selector to make sure all links are secure, and your site is free of broken elements.
  • Slow-loading links. We know that page speed can drastically affect user experience. So, if a link is slow to load, users may become frustrated and rapidly click the button, hoping for a quicker response. Conduct page speed analysis to determine if you need to optimize your site to increase efficiency.
  • A desired path. The path that users want to take but can’t. If you find a specific spot on your page with a high number of rage clicks, this could indicate the most intuitive path for the user. Take advantage of this insight by turning the indicated area into a button — one that would make the most sense for the flow of the page.

Giving users a seamless path from their intended point A to point B makes for a more positive user experience. Rage clicks show us where users get stuck and where we can make adjustments to create a more linear user journey through the site. Every company can benefit from rage click analysis. After all, these actionable insights could help you make improvements that reduce customer churn, increase conversions, and decrease bounce rate.

Two ways to detect rage clicks and the best method for your team

You can conduct rage click analysis by using an analytics tool or by conducting in-person usability testing. If your goal is to figure out:

What
people do, use an analytics tool.


To find out where and how often people rage click on your webpage, we recommend using an analytics tool such as Microsoft Clarity — an easy-to-use, no-cost user behavior analytics tool that provides session replays, insights on rage clicks, and heatmaps. Conducting user click analysis with an analytics tool is the quickest way to identify usability issues on your website.

Why
people do what they do, try usability testing.


We recommend usability testing for those who want a complete picture of their visitor’s click events. During a usability test, a UX researcher observes people using your website in real time. The benefit of usability testing is that researchers can identify and analyze user behavior by asking detailed questions and listening to what the person says while interacting with your site or mobile app. So, in addition to finding out where people rage click on your site, usability testing uncovers why.

Both methods provide powerful metrics to help teams make evidence-based design decisions.

Using an evidence-driven approach will reinforce your design

Looking into user behavior helps us figure out what’s working well for our users while also highlighting opportunities for improvement.

Conducting rage click analysis is a great way to uncover pain points, improve website functionality, increase conversions, and most importantly, make a better customer experience for your visitors.

Work with Blink to test your website and mobile apps

Blink researchers conduct usability tests for a wide variety of domains. Whether you want to ensure your website is intuitive, test for accessibility, or improve your conversion rate, a usability test will give you the qualitative and quantitative data you need to improve your site and delight your customers. Contact us to learn more about usability testing for your company website.