Archive for 2017
What A Year!
2017 was a big year, and I want to start by thanking all of the dedicated, hard working and brilliant employees at Blink for giving it your all, every day. I am both inspired and humbled by the dedication that our Blinkers have to our clients, and to each other. Team commitment reigns high in…
Building a Future on Empathy
The past month has been a whirlwind for the Blink team. We opened a new office in San Diego, hired eight new Blinkers and secured three new clients that we will be serving from America’s Finest City. Learning and cooperating between different offices isn’t new to us though. Our research market firm, Northwest Insights (NWI),…
I’m excited to announce that after three years of planning, Blink’s expansion efforts are starting to take shape, beginning with the recent opening of a new office in San Diego on September 1, 2017. San Diego is the first of several new West Coast offices, and then we will be heading east. While we have…
Find Me on Forbes.com
In the spring of 2016 I had the good fortune of starting a blog on Forbes.com in the Entrepreneur channel. This means I’ve been spending most of my time writing over there. I cover a variety of topics, including UX, entrepreneurship, and trends I see in business. If you are interested in following my column you can…
Go Full-Scale: The Benefits of Recreating Physical Products and Spaces in the Lab
How do you know when to build out a full-scale prototype for testing? We know the most common reasons for this tactic are cost, logistics, and testing conceptual products.
Adventures in Accessibility: What We Learned from Fixing Our Own Website
As advocates of inclusive and accessible design we knew blinkux.com needed some improvements. Here are the six key takeaways from our journey to uncover and remove our website's accessibility barriers.
From Wild West to Mainstream Adoption: How UX Can Help Position IoT Products for Success, Part 2: User Onboarding, Support, and Security
In part two of this series we dive deeper into some of the specifics of what makes a great user experience for IoT products, focusing on the critical areas of onboarding, support, and security.
From Wild West to Mainstream Adoption: How UX Can Help Position IoT Products for Success Part 1: Strategy
In this two-part series we will explore the challenges of UX design for IoT. We will examine ways good UX can help best position your product to ‘cross the chasm’ from the “Wild West” of early adopters and move into mainstream adoption.
Adventures in Note-Taking: Part 1, Setting Up for Success
In this series of blog posts we share our tips and tricks for how to best accomplish note-taking while moderating research sessions. Part one will focus on which method of note-taking is right for different research methods.
UX Opportunities in Digital Health – Improving the Patient/Provider Experience
Healthcare systems have much to gain by improving their digital systems and addressing the growing needs of their patients, providers, and administrators. Here are five key UX opportunity areas healthcare systems are looking at for improving the patient/provider experience including patient acquisition and telehealth.
A UX Journey Through Airline Apps
We walk you through the stages of booking a flight on seven major airline apps and point out how the user experience sizes up against each other.
BlinkThink: VR, Chatbots, and the UX of Emerging Tech
Join us at Blink UX on Thursday, March 30 in the Seattle Waterfront area for BlinkThink. There will be two interesting presentations and an artist’s reception, along with the opportunity to demo the HoloLens by Microsoft.
At Blink we create experience maps as an instrument to articulate user engagement with a product. Experience maps are a visual representation of the users’ journey over time, and they provide a handy communication tool for teams to inform product direction. The benefit... Read More
Onboarding is a human resources term that we in the UX field have borrowed as a label for the process of getting someone “up and running” with your site, app, or service. The onboarding process is a critical step in setting your users up for success with your product, b... Read More