Archive for August, 2015
Blinker Profiles: Meet Katie Greiner
Blinkers are an interesting and dynamic group of people. Each Blinker is carefully selected to join the team because we understand how he or she will positively contribute to our culture and work. And while we do post Blinker Bios on our website, we thought we’d go a little further and profile our Blinkers on…
Vote for Blinkers to Speak at SXSW 2016
The SXSW Interactive PanelPicker is open and that means you can sign up, log in, and vote for your favorite sessions for next year’s event. Like usual, SXSW Interactive received a record number of speaking proposals. The unique design of the PanelPicker is that 30% of a proposal’s “score” is determined by community votes. This…
How Much are People Reading Online?
Last week, Jeff Alpen, Blink’s Client Engagement guru, asked me if I could quickly pull together some existing research for one of our clients. He posed a question to me that pops up again and again in discussions about customer experience: How much are people reading online? My short answer: Very little. Ironically, the evidence…
ConveyUX 2016 Program is Set!
I hope the first half of this year has been productive and rewarding for you. As one of our valued contacts, I’d like to give you an update on our conference activities. We are excited to have Jakob Nielsen, Indi Young, Maria Giudice, and Eric Schaffer providing featured presentations. Pulitzer Prize-winning author Gareth Cook and…
At Blink we create experience maps as an instrument to articulate user engagement with a product. Experience maps are a visual representation of the users’ journey over time, and they provide a handy communication tool for teams to inform product direction. The benefit... Read More
Onboarding is a human resources term that we in the UX field have borrowed as a label for the process of getting someone “up and running” with your site, app, or service. The onboarding process is a critical step in setting your users up for success with your product, b... Read More