What happens when hardware components are assembled together in a retail box? Blink did extensive field research to help the Xbox team deliver an exceptional out-of-the-box experience.

Xbox Kinect Case Study

Constant Feedback

We took an iterative approach to our fieldwork, testing weekly updates and changes based on our observations. To keep the development agile, we streamed sessions live from study participants’ homes for the development teams to view.

Two Blink employees jumping while playing with an Xbox gaming console.

Considering All Touchpoints

One of the small examples of optimizing the out of box experience based on research findings is in the packaging itself. We took prototype packaging out in the field that was built to the engineering specifications, and found that users had a lot of difficulty discovering how to open it. We were able to make some clear recommendations to avoid the undesirable behavior of people sticking sharp knives in the boxes.

Proven Results at Launch

Xbox designers and developers responded to findings from the field to make a good initial product experience even better. Through exhaustive global field research and testing, Kinect for Xbox 360 even further delights its millions of worldwide customers, right out of the box.

Person reading instructions manual for Xbox 360 Kinect sensor.

Bang and Olufsen

Expressing a legacy of design inside and out

Atari

A nod to the past and a giant leap into the future