At Blink, we have helped clients create measurable goals, select and implement the right analytics toolsets (including Google Analytics, Adobe Analytics, and tag management tools), consume existing analytics data to inform the design process, and measure and report on key metrics.
Our services span from ad hoc, one-time analysis to regular monthly or quarterly reports. Our philosophy is never to report for the sake of reporting but to use data to generate recommendations for how to improve.
Data Science and Analytics Service
Qualitative research reveals part of the story of how people are using your product or site. Analytics can complete the picture by tracking and measuring user behavior and mapping this rich data back to your business goals and metrics, providing quantitative insights that allow you to make confident decisions about your product or site.
Need help creating an analytics strategy for your business?
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Better Together: User Research and Analytics
Incorporating analytics into UX processes and research methods can add value in many ways. Project teams should use a combination of different data types to consistently measure data (in the wild) about usability and user behavior.
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Three Steps To Better Dashboards
Not that there is anything wrong with making a dashboard visually appealing—it’s a key part of the user experience. But I’d suggest an approach to designing dashboards that begins with the what before getting into the specifics of how to present the display.